Creation of the visual identity for the toy brand MIJN KIND.
MIJN KIND is specialised in old-fashioned handmade toys, that is why I wanted to bet on an emotional yet strong design.
The idea was to play on the meaning of the brand (translated 'My Child' in English) to create a bond between parents and children.

Year: 2017
Type: Logotype, Typography, Design
Role: Art Director/Graphic Designer/Typeface Designer
About: Personal Project

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