Creation of the visual identity for the toy brand MIJN KIND.
MIJN KIND is specialised in old-fashioned handmade toys, that is why I wanted to bet on an emotional yet strong design.
The idea was to play on the meaning of the brand (translated 'My Child' in English) to create a bond between parents and children.
Type: Logotype, Typography, Design
Role: Art Director/Graphic Designer/Typeface Designer
About: Personal Project